BA inInternational Cultural and Business Studies  

　　MSc in Accounting and Finance as well as cultural and business studies  

　　Member of theCentre for Impression Management in Accounting Communication (CIMAC) 

　　Annike Beelitz’s work focuses on organisational legitimacy, corporate social responsibility reporting and impression management. Organisational legitimacy is defined as aperception that an organisation’s business operations are in line with normsand expectations of the society in which the organisation operates.Demonstrating corporate social responsibility is becoming an increasingly important expectation within modern societies. Corporate social responsibility reporting therefore represents a management tool which may help to make audiences perceive the organisation as legitimate by demonstrating socially responsible corporate behaviour. This in turn may be done by employing impression management within corporate social responsibility reporting, whichentails portraying the organisation favourably in order to create an impression of acting in a socially responsible manner and thus being a legitimate entity. Annike Beelitz’s work is interdisciplinary and has already been published in a highly ranked journal (Journal of Business Ethics). 

　　MajorPublication 

　　Annika Beelitz,Review of Hahn & Lülfs, (2014), “Legitimizing Negative Aspects inGRI-Oriented Sustainability Reporting: A Qualitative Analysis of CorporateDisclosure Strategies”, Journal ofBusiness Ethics, 123(3), pp. 401–420. 

　　Annika Beelitz, NiamhBrennan and Doris Merkl-Davies, (2013), “Dialogism in Corporate SocialResponsibility Communications: Conceptualising Verbal Interactions betweenOrganisations and their Audiences”, Journalof Business Ethics, Vol. 115 No. 4, pp. 665-679.  

　　AnnikaBeelitz,Doris Merkl-Davies, (2012), “Using discourse to restore organisationallegitimacy: ‘CEO-speak’ after an incident in a German nuclear power plant”, Journal of Business Ethics, Vol. 108 No.1, pp. 101-120.